Huawei targets European expansion with mid-priced smartphone

FILE PHOTO: A man walks past a Huawei shop in Beijing, China, December 19, 2018. REUTERS/Thomas Peter/File Photo

PARIS (Reuters) – Huawei is seeking to strengthen its position in Europe with a smartphone that offers new camera features and a lower price-tag than models from rivals Samsung and Apple.

The new Honor View20, launched in China in December, was presented in Paris on Tuesday. The phone has a 48 mega pixel camera that can take several pictures at once and combine the best qualities from each in a single photo.

It also has a second camera that can take 3D pictures and a 25 mega pixel in-screen front camera for selfies. The smartphone starts at 549 euros ($624).

The appeal of Honor – a sub-brand in Huawei’s smartphone portfolio – is that it has many of the advanced features of the company’s premium line of Huawei-brand phones at significantly lower cost.

“They’re really trying to build up the brand in Europe,” said Annette Zimmermann, an analyst at Gartner.

She said Honor started as a cheaper alternative to Huawei’s more expensive smartphones, but that the firm was now gradually increasing the prices for the Honor brand.

Europe has become the second-biggest market for Huawei, making it a major region for further international expansion as the company also tries to bolster its presence in the United States.

Huawei overtook Apple to become the world’s second-biggest smartphone seller after Samsung last year.

The Chinese company had a market share of 13.4 percent worldwide in the third quarter last year, compared with 18.9 percent for Samsung and 11.8 percent for Apple, according to Gartner.

Reporting by Mathieu Rosemain; Editing by GV De Clercq and Jane Merriman

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