FILE PHOTO: The ticker symbol for Fitbit is displayed at the post where it is traded on the floor of the New York Stock Exchange (NYSE) February 23, 2016. REUTERS/Brendan McDermid
(Reuters) – Fitbit Inc (FIT.N) on Wednesday launched its latest smartwatch, Versa 2, adding Amazon.com’s (AMZN.O) voice assistant Alexa and online payments in a bid to compete more strongly with Apple Inc’s (AAPL.O) smartwatch.
Pre-orders for Versa 2, which is priced at $200, start today. The device will also allow music storage and be available in stores on Sept. 15.
Fitbit last month cut its 2019 revenue forecast, blaming disappointing sales of Versa Lite smartwatches, a cheaper version that lacked features such as the ability to store music.
Reporting by Neha Malara in Bengaluru; Editing by Bernard Orr